Marketing

How we refreshed MDAS' look and re-introduced them to the world

As MDAS (Muscular Dystrophy Association Singapore) entered their 18th year as a charity organisation, it became the right time to step forward to create a refreshed look and strategy that could better communicate their current efforts and vision for the organisation.

The Mission
The Brain Juice Approach
Our Role
Our Impact
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The mission

As MDAS (Muscular Dystrophy Association Singapore) entered their 18th year as a charity organisation, it became the right time to step forward to create a refreshed look and strategy that could better communicate their current efforts and vision for the organisation.

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The Brain Juice approach

Our role

As we embarked on this journey, we created a new set of branding collaterals that could become part of their brand identity.

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Rebranding

With concerns and issues being highlighted about MDAS’ old logo (some of which being that the M was not clear enough, the colours not being vibrant and the two people in the letter “M” not being on the same level), we were able to pick out the parts that should remain relevant and important to create a new logo that could represent the organisation’s new step into the future.

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Old logo vs. New logo

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Our impact

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