How we facilitated immersive shopping of university merchandise through interactive media
We were tasked to customise two multi-page publications: a lookbook and a catalogue to upgrade the age-old shopping experience. It showcases NUS Medicine's merchandise and collections for both print and digital media. The user experience is essential if the designs were to address buyers of different tech backgrounds.
The mission
We were tasked to customise two multi-page publications: a lookbook and a catalogue to upgrade the age-old shopping experience. It showcases NUS Medicine's merchandise and collections for both print and digital media. The user experience is essential if the designs were to address buyers of different tech backgrounds.
This project ultimately expands information about NUS Medicine’s merchandise beyond their website, while providing staff with special discounts.
The Brain Juice approach
Our team designed both booklets that best showcase their collections, highlighting limited edition products and special collections.
The digital lookbook focused on adding interactive elements to the traditional print layout. This created a captivating experience for the buyers such as clickthrough links for more product details. This also enabled the team to generate reports on each product's interests, allowing for more informed decisions. In total, we created three versions of the lookbook: a digital flipbook, a digital PDF and a printed flipbook.
In addition to the lookbook, we also produced a catalogue for internal staff ordering purposes that was also linked to the live product pages on the official site.
Our role
- Enhance the corporate brand identity while creating a visually different experience
- Amplify the user experience through interactive elements like pop-up images and hotspots within the flipbooks
- Track interest in products through click-throughs
- Design the lookbook and catalogue to showcase client merchandise
- Deliver the final product in multiple formats for different audiences and functions
Our impact
- Fresh Design: The design improvements allowed for more interest in previously overshadowed products
- Refreshed User Experience: The multi-page publications introduced a new and intuitive product exploration for readers through the interactive elements
- Increased Reach and Data: The introduction of the catalogue and lookbook created new channels to distribute information in addition to the website. Product click-throughs are also tracked for future decisions that impact procurement and sales.
- Reading sessions: The lookbook’s flipbook received a total of 114 reads as of March 2024, enjoyed throughout 15 sessions.
Drop us a message info@brainjuice.sg to learn more about how a strategically crafted catalogue can improve the procurement process for you and your customers.
Photo gallery
More reads for you
Forget the Trade-off
Subscribe for inspiration and insights on doing well while doing good. No spam, we promise!