Marketing

How our public relations strategy for a FinTech company attained 98.6M impressions across Asia

A FinTech subsidiary of China's insurance giant celebrated their official opening in Singapore in November 2018. Within the period of less than two months, we won 26 media features including Business Insider, Hong Kong Morning Star, Yahoo News, AsiaOne, Tech in Asia and more. Our efforts resulted in a total estimated PR value of SGD $3M.

The Mission
The Brain Juice Approach
Our Role
Our Impact
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The mission

To celebrate and amplify the launch of a subsidiary of a major Chinese insurance giant, we were tasked to showcase their technology's imaqct, amplify their message and reach through public relations.

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The Brain Juice approach

Our role

  • Facilitating a workshop to align the views of stakeholders.
  • Interviewing key representatives to understand how the brand is contributing to the ecosystem.
  • Putting together a compelling press release for the media.
  • Pitching the story and event to relevant media outlets and journalists.

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Our impact

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