Marketing

How we reached 11,000 livestream viewers with 0 ad spend

Working with TCHER Online, we conceptualised and developed a limited livestream series championing strategies that promoted internal motivation within children.

11,000
Livestream Viewers
$0
Ad Spend
The Mission
The Brain Juice Approach
Our Role
Our Impact
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The mission

We worked with TCHER Online to start conversations on what ‘Education’ should look like in this day and age. As a virtual-only enrichment platform, their expertise is in engaging youths online. However, reaching parents with outmoded perceptions on what constitutes ‘effective learning’ continues to be a challenge. Through Strategic Partnerships, Content Marketing and Live Streaming, we helped them reach new audiences and positioned them as thought leaders in the space. 

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The Brain Juice approach

We never shy away from an opportunity to address outdated ideas head on.  Building on their tagline, ‘Reimagine Learning’, we curated a list of child-centered topics and found established professionals with experience and research-based perspectives on these subjects. We paired these guests with TCHER Online’s CEO Andrew Kang and livestreamed their conversations on Facebook, across 2 different episodes. Topics covered included the unique role fathers play in shaping their child’s identity, and psychologically proven tips on how parents can reframe learning as a positive experience.

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Our role

  • Strategic Partnerships and curation of guest speakers; Bryan Tan (CEO of DADs for Life) and Dr. Annabelle Chow (Principal Clinical Psychologist at Annabelle Psychology)
  • Programming and remote production of the livestream event. Visual elements included:
  • Overlays and Lower Thirds to add logos and speaker designations
  • Picture in Picture to allow audience to see speaker and content simultaneously
  • High-quality video streaming from our Creator Studio
  • Design and copywriting of social media posts to set audience expectations and highlight speakers’ credentials
  • Outreach to new audience via Facebook pages, WhatsApp groups, and parenting forums

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Our impact

The two episodes saw a combined viewership of 11,000 users on Facebook with 0 ad spend. 

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