Consultancy

How we designed a vibrant website for an anti-smoking campaign targeting youths

Ctrl Alt Del Tobacco is a two-year campaign and creative programme that promotes a healthy and smoke-free lifestyle among young people in Singapore. For this campaign, we designed and developed a website and came up with a press release and public relations strategy for the CtrlAltDel Tobacco team to execute.

The mission

The Brain Juice approach

Our role

Our impact

Photo gallery

No items found.

A woman speaking into a microphone in front of a group of people.

Let’s help your brand make an impact!

Ready to talk specifics? The journey begins here.

Schedule an impact call

More reads for you

Consultancy

How we built a culture of care and service excellence with NUS Medicine

Along with NUS Medicine, we built a strong culture of care by inspiring and empowering NUS Medicine staff with the mindset and tools to improve the way individuals and teams in the organisation serve and support one another. From educational content to policy changes, we endeavoured to harness deep insights from staff and human behaviour to drive a compassionate and exciting shift in perspectives around service excellence.

Views on campaign videos

Consultancy

How we transformed Singapore Management University’s thought leadership platform from a typical blog to a knowledge hub

We worked with the Singapore Management University to update their City Perspectives website user interface and experience (UI/UX) while creating well-packaged content that showcases their thought leadership in a captivating way; moving beyond typical written articles to become a knowledge hub with rich, digestible and interactive research-driven content that comes in various creative formats.

Consultancy

How we activated Singapore neighbourhoods to start positive conversations around mental health

We worked with local grassroots organisations to design and launch a localised neighbourhood initiative that would activate communities to open positive and supportive conversations around mental health. This campaign focused on building a sense of trust, connectedness, and care among the community; starting conversations in safe spaces; and Shifting perspectives around mental health.

100

Residents engaged in weaving the crochet installations

235

Residents involved from 13 curated community events