How we conceptualised an in-person networking event to connect medical professionals with a maternity brand

Mother & Child, the only midwife-run clinic in Singapore, has been the leading pre and postnatal clinic in Singapore for decades. To refresh the brand whilst accentuating its values, we conceptualised and executed the first of its networking series aptly entitled Labour of Love.

The mission

Having build solid foundation with current customers and doctors, Mother & Child wanted to push their presence in Singapore even further by becoming the leading pre and postnatal clinic where doctors, nurses, midwives and parents could turn to for the most reliable information, programmes and services.

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The Brain Juice approach

To engage new and existing partners, our team conceptualised and executed the first networking session to showcase the newly renovated space and create an informal space for conversations and collaboration.

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Our role

Brain Juice Collective provided the brand with:

Consultancy on the event concept
Design support
Event management
On-site photography services

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Our impact

Despite a tight timeline, the event saw a lovely turnout of medical professionals connecting at Labour of Love over delicious food and wine. The event was well-received, helping to refresh the brand's communications whilst accentuating Mother & Child's vision and values.

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