How we built a culture of care and service excellence with NUS Medicine

Along with NUS Medicine, we built a strong culture of care by inspiring and empowering NUS Medicine staff with the mindset and tools to improve the way individuals and teams in the organisation serve and support one another. From educational content to policy changes, we endeavoured to harness deep insights from staff and human behaviour to drive a compassionate and exciting shift in perspectives around service excellence.

200+

Staff engaged onsite

1200+

Newsletters clicks

150+

Views on campaign videos

How we transformed Singapore Management University’s thought leadership platform from a typical blog to a knowledge hub

Consultancy

How we transformed Singapore Management University’s thought leadership platform from a typical blog to a knowledge hub

We worked with the Singapore Management University to update their City Perspectives website user interface and experience (UI/UX) while creating well-packaged content that showcases their thought leadership in a captivating way; moving beyond typical written articles to become a knowledge hub with rich, digestible and interactive research-driven content that comes in various creative formats.

How we activated Singapore neighbourhoods to start positive conversations around mental health

Consultancy

How we activated Singapore neighbourhoods to start positive conversations around mental health

We worked with local grassroots organisations to design and launch a localised neighbourhood initiative that would activate communities to open positive and supportive conversations around mental health. This campaign focused on building a sense of trust, connectedness, and care among the community; starting conversations in safe spaces; and Shifting perspectives around mental health.

100

Residents engaged in weaving the crochet installations

235

Residents involved from 13 curated community events

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How we used people-centric design to encourage open and compassionate mental health conversations within the NUS community

Marketing

How we used people-centric design to encourage open and compassionate mental health conversations within the NUS community

Through creative consultancy and design support, we worked with the National University of Singapore (NUS) on their mental health awareness campaign, #AreuOK.

How we turned D&I interest into actionable ideas for a global investment firm

Consultancy

How we turned D&I interest into actionable ideas for a global investment firm

As an international hedge fund and quantitative investment management firm with offices across the globe, our client is laser-focused on building positive company practices and work culture. The challenge lay in getting active input and ideas that are balanced between localised needs and large-scale global implementation.

171

Ideas generated

Employees participated

How we used the Metaverse to elevate the Virtual Open House experience for over 1,000 prospects of a leading medical institution

Marketing

How we used the Metaverse to elevate the Virtual Open House experience for over 1,000 prospects of a leading medical institution

The Open House event was designed to position NUS Medicine as a tech-forward leader in education but we knew that beyond the tech, we had to put the user at the heart of every engagement to create seamless mobile and web experiences.

20%

increase in attendees compared to the 2021 Open House

1,215

visitors during the campaign period

How we creatively engaged an audience in a 3D metaverse pilot

Marketing

How we creatively engaged an audience in a 3D metaverse pilot

As the pandemic raged on and countless events moved online, we saw a need for more creative and interactive online engagement strategies. We took our rebranding exercise as an opportunity to run an innovative event for our partners, exploring the use of customised virtual spaces that would intrigue our guests and achieve our goals.

Partners participated

How a data and community-driven strategy transformed youth engagement

Education

How a data and community-driven strategy transformed youth engagement

As part of the Somerset Belt Masterplan to invigorate the area with youth energy, we conceptualised Somerset Dialogues - a series of events to facilitate learning, connection and ideation amongst youths.

How we designed an innovation toolkit that aims to solves global challenges

Along with SMU-X, we created IdeaX - a set of cards designed to guide and challenge users to tackle real-world challenges with more rigour and creativity.

Pilot participants engaged

Student facilitators trained