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How we engaged key opinion leaders in the creative space to launch and promote a furniture brand
Minthe(d) is a Singapore-based product design company that innovates products to revolutionise the urban living space. In January 2020, Minthe(d) launches one of their modular furnitures called the M.I.N.T Blocks, an innovative furniture product that empowers consumers to create highly personalised spaces that suit their unique lifestyles and needs.
The mission
Minthe(d) is a Singapore-based product design company that innovates products to revolutionise the urban living space. In January 2020, Minthe(d) launches one of their modular furnitures called the M.I.N.T Blocks, an innovative furniture product that empowers consumers to create highly personalised spaces that suit their unique lifestyles and needs.
The Brain Juice approach
Influencer Marketing
To distinguish the brand, we focused on Minthe(d)’s key messages as innovators and problem solvers in the industry. Creating products turned solutions. With more people working and transforming their home into workspaces during the pandemic, we helped to launch the M.I.N.T Blocks, showcasing its functionalities by partnering with Key Opinion Leaders who are constantly in the creative space. With their Instagram Posts and Stories, we have successfully garnered more than 2,000 Profile Visits to Minthe(d)’s Instagram Account in a month.
Our role
Our impact
Photo gallery
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