How we developed a content marketing module for persons with disabilities

As part of Make the Change's Online Marketing Diploma for persons with disabilities or people with ABILITIES as we like to call it, Brain Juice Collective was engaged to create and facilitate an original and exciting content marketing module for the students.

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Flair, personality and application. This course was created to help students find their own style, understand the purpose of their work and create content that resonates with their target audience. Through hands-on activities, application of theory and lessons from case studies, students learnt how to communicate passionately and effectively.

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The course was also created specifically for the special needs of the group with attention to detail as videos selected were all captioned and the slide content made extra visual for the deaf students to have the best experience possible. With overwhelmingly positive feedback and recommendations from the pioneering batch, we were invited to take on the second batch in December 2017. 

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